Telephone Sales Optimization: Increasing Conversion Rates for a Leading Spanish Airline

Optimization of Telephone Sales: Increased Conversion Rate at Leading Spanish Airline

The largest airline in Spain in terms of number of destinations and fleet size, and the second largest in terms of number of passengers carried within Spain. Owned by the IAG group, since its founding, it has been characterized by excellent service at very competitive prices.

Challenge

The company raises the need to increase its call-to-booking conversion rate to maximize the efficiency of it's telephone sales channel.

Solution

To achieve this, ON Solutions proposes applying its methodology based on the Commercial Efficiency Reference Model®. This methodology performs a situational and GAP analysis based on best practices in all aspects of channel development: the correct definition of the commercial offer, price reviews, arguments, and potential objections. It reviews the team and its competencies, supervision, and incentive systems. It proposes a mechanism for defining, communicating, and monitoring the sales plan and directly supervises results.

Result

Thanks to the collaboration, the highly motivated sales team specializes specifically in ticket sales tasks, achieving significant increases in conversion rates.

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