Sales and Contact Optimization: Improving Efficiency in Recruitment and Loyalty Campaigns for an Environmental Organization

To this end, ON Solutions applies its Process Management model and integratest it with both contact systems and the CRM where acquisition and loyalty campaigns are executed. Changes are proposed in the sales pitches, resulting from mapping customer empathy and adapting communication styles and handling of conversations surronding mobilization and awareness campaigns. Opportunities are identified to automate the management of campaign loading, improve the classification of contacts, and review the indicators established in the performance reports.