Digital Transformation in Pharmaceutical Distribution: Optimizing Services and Customer Service

Digital Transformation in Pharmaceutical Distribution: Optimizing Services and Customer Service

A pharmaceutical distributor.

Challenge

The company wanted to facilitate access to the service for its customers, provide targeted attention, and gain efficiency.

Solution

ON Solutions conducted an initial situation assessment and developed a roadmap of the actions to be taken. Its implementation included automating or facilitating order-taking, with a more powerful IVR and the expansion of chat and WhatsApp channels, creating differentiated customer service groups, consolidating public telephones, moving case management from email to CRM, designing a dashboard, and properly training managers and agents.

Result

The initiatives implemented have improved access times and provided simpler support for low-value transactions and differentiated support for premium customers, with a motivated team. Improved case organization and dashboarding for increased control.

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