Automotive

Customer tracking and management through CRM solutions

The world’s second-largest automobile manufacturer.

Challenge

The company wants to adopt a CRM as the basis for managing customers, opportunities, and offers, as well as providing a 360-degree view. The solution would integrate with its sales and after-sales quoting tool and be deployed at its points of sale (franchisees) and headquarters.

Solution

ON Solutions helps in the initial phase by defining CRM needs. We then draft an RFP and oversee the response and evaluation process to find a suitable solution. We then participate in the BPO process for integrating the selected CRM with legacy systems and develop various training materials (manuals, presentations, videos, infographics, adoption sessions) and conduct training sessions with the first ambassadors.

Result

Thanks to this collaboration, we have a market-leading CRM integrated with the company's own systems, as well as a comprehensive training and change management program to ensure its implementation.

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